Planning blogger meets

I had a very interesting session at Text100′s Bangalore office the other day. Basically, shooting the breeze on the best ways to get a group of bloggers together, for an event to showcase a client’s products or services.

One of the difficult things about a bloggers’ meet with a corporate agenda is the actual handling of the event – especially in terms of presentation logic. It can’t be orchestrated, or formal. It can’t be to a script. And it can’t be blow-dried. It has to be open-ended and freewheeling – with no timers set on presentations and discussions.

To read the complete post, click here.

Clients & Numerology

I find numerology fascinating, because there is a
logical progression in words adding up to numbers.

However, this may not always be relevant in a field
like advertising, where you need to look at other key
influencers as well. This is where clients sometimes
stray into the comfort zone of numerology.

You could read more in this article of mine
on businessgyan.com.

Clients & Numerology (Click to read)

Sharath Bhat

Clients & Deadlines

Do clients ever bother with a reality check on time available
and things to achieve ? Sounds like wishful thinking.

I have yet to meet a client who gives a job the time it deserves,
with a margin for changes and course corrections.

It is strange that the one factor that can actually improve
the quality of the deliverable, is the one that a client will
cut corners on.

If you’ve got the time, there’s more in
this article on businessgyan.com

Clients & Deadlines (Click to read)

Sharath Bhat