The option of gift-wrapping is useful when you’re shopping online – it’s a nice thought and can make things special. But on Amazon India, there’s a good chance that you will see gift wrapping paper like the two samples featured in this story.

The logo pattern treatment is a clear overdose of design intent. The quality of paper is good, so why am I making such a fuss about it?

When Zomato uses sticky tape (with their logo) on home delivery orders, I don’t have a problem with that – it’s not meant to be a gift. But when it’s meant to be one, I expect some creative thinking to go into the process. After all it’s meant to be “person to person” without commercial overtones.

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