The option of gift-wrapping is useful when you’re shopping online – it’s a nice thought and can makes things special. But on Amazon India, there’s a good chance that you will see gift wrapping paper like the two samples featured in the header image. The logo pattern treatment is a clear overdose of design intent.
The quality of paper is good, so why am I making such a fuss about it?
When Zomato uses sticky tape (with their logo) on home delivery orders, I don’t have a problem with that – it’s not meant to be a gift. But when it’s meant to be one, I expect some creative thinking to go into the process. After all it’s meant to be “person to person” without commercial overtones.