Category: Linkedin Articles

Thinking inside the box – quality assurance for online shopping

Jack-in-the-box

How often have your received a shipment from your “favourite” online store, that you want to return in a hurry?

And how often does this happen to me? At least four times, out of ten.

And these are leading online portals that I’m talking about. I’ve been sent shoes with their tongues sticking out and hanging by a thread, brand new books that arrived dog-eared, and painting canvases that were wrapped in old newspaper.

Getting rid of products gathering dust at a brick & mortar store is a strong temptation for rogue shippers – and they will do this as often as they can get away with it. Bound to happen when a portal offers its shopping interface to other sellers, and is not directly part of the sourcing or shipping process.

So how can you weed out the worms and keep the system clean? I don’t have an insider’s perspective on this, but administrators of these portals could have stringent measures in place that filter deliveries that deviate from the norm. In a sense, you do have a rating system these days, with actually customer comments and feedback – but what about the ones not featured in the rogues’ gallery?

More on this story on my Linkedin page >
Surprise package from online seller

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